About Simon Espley

Simon Espley is an African of the digital tribe, although he also enjoys the odd printed magazine. He has travelled extensively in Africa – walking, driving, boating, biking, horse riding and flying his way in pursuit of wilderness and elusive birds. Simon is a chartered accountant and successful businessman in the online.social.mobile space. He is a director of Africa Geographic Holdings and bigFIG Digital Media. The views expressed in his posts are his own and not necessarily those of these entities. Connect with him on LinkedIn and follow him on Twitter.
Author Archive | Simon Espley

The marginal voice of tourism in the global sustainability movement

Simon Espley answers the question: why does the tourism industry have such a marginal voice in the global sustainable industry?

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Please stop shouting at me

Are you, as a marketer, simply shouting meaningless messages at your audience or are you actively engaging with your customers on an emotional level? We plead with advertisers to stop shouting at us!

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Swimming with wild dolphins in Mozambique

Join us as we go swimming with wild dolphins in Mozambique and learn to dance like nobody is watching for a truly magical encounter!

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Searching for turtles…

Join us as we join a private turtle nesting beach drive in the Ponta do Ouro Partial Marine Reserve in Mozambique.

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Travel marketers must go Native

A “Native Advert” is loosely defined as where the marketing message is part of the content. And it’s a very important and growing aspect of travel marketing.

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7 dumb comments from travel marketers

7 dumb comments that travel marketers make regarding advertising and social media exposure…

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That Viral Video for my travel business

How do travel marketers create the next big #ViralVideo? And is video an important tool for travel marketing?

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Getting the most out of TripAdvisor

If there’s one online platform all establishments HAVE to be involved in, it’s TripAdvisor. This blog post could never address all you need to know, but I will tell you what, why and how and give you a few tips. As for the rest, get stuck in and find out for yourself. What is it? …

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That perfect blog post for travel marketing

It’s been said before, but a well-crafted blog post is “the gift that keeps on giving” – it enjoys an extended online life and delivers an endless stream of readers.  Perhaps great online content is the “new advertising”, and that’s why Content marketing is creating such a buzz in the advertising industry. Here then are …

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8 essential elements of your online travel marketing strategy

Its so tough to keep up with the rising flood of new digital tools, devices, buzzwords and strategies. A bit like that lioness charging into a herd of dashing zebras – all stripes, dust and chaos. In amongst all the clutter I like to focus on 8 core travel marketing tools and activities.  This then is …

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